Best Banner Advertising Tips

Online banners,they’re the billboards of the Internet – a platform for you to market your products and services to the internet world. You see them everwhere.

When you are deciding how to spend your online advertising budget, one of the most important questions you need to consider is what type of online advertising you want to buy. Banner advertising is one of the oldest method of advertising however, out of the numerous methods used for internet based marketing, banner advertising is a leading one with PPC.. Why? Well simple its because of the changes in the Google Algorithm.

The size and placement of banner ads varies according to the website on which it is advertising.

Iam going to share with you tips and strategies that must be kept in mind while working on online banner advertisements, so that maximum benefit can obtained through them.

Find a way to keep your business open 24 hours a day so you can be generating sales and leads into your business even while you are sleeping. By placing ads in the right places your business will be running on autopilot 7 days a week 24 hours a day.

Here are some great tips for choosing the best size, placement, and more for your banner ads.

1. Target Market

To start out banner advertising, the first thing you must do is choose your target audience, the people you want to market to. When you are developing your marketing campaign, it is necessary to take into consideration who will be viewing your banner advertisement. If you are selling Womans Clothes, then you surely will not want your banner advertisement to be viewed on the websites promoting various vehicle parts.

2. Designs

An effective Banner design always gets more clicks. The effectiveness of your banner is based on its layout, colors and animation. Before selecting your banner size, find out what size is acceptable on the site where you want to display your Web Banner Ad.

You can either design your own Banner or outsource it. Start making those adorable little animated gif files. Find your image, size it, and go at it, it’s that simple and if you mess up, it’s easy to go back and correct, nothing is saved until you want to. You can find design service from as low as $20, depending on the size of the banners that is…

3.Size Matters:

From my experience a wider sized banner ad is often most effective. The recommended Banner that I would use is 480×60. There’s a reason that this has remained the most widely used banner ad size. But you will find that the standard 336×280 works very well on most sites, but it may not fit the layout of the site you choose. Other wide sizes like 300×250 or 160×600 (wide skyscraper) work very well in some layouts.

4. Purchase System

So You know have your banner ready for advertising..but there just so many placement & position options..which one is the best one, and the best price?

Banner advertising is usually sold on CPM basis or CPA. CPM is COST PER impression, that means every time your banner ad appears within the page you pay per impression, I wouldn’t recommend this one, because this can be really expensive. CPA is Cost per acquisition, this is not much available now days, but it is the preferred choice of advertisers because the publisher only gets paid when a lead or sale is produced from a click-through.

Finally there is also a Monthly Rate. Which I highly recommend, that in the beginning you stick with CPA or Montly Rate. Why? Well this will help you to do some testing, and you get to control it whereas with CPM you literally will be buying however many impressions the ad can be delivered to that website and as I said, this can get really be very expensive. But If you want results to drive traffic for your website, opt for CPC or a CPA system.

5. Best Position and Placement

The placement of your banner ads on a website is a very crucial factor to engagement and click-throughs. So..Where is the best placement for a banner ad on a web page? While you might have to test out a few best spots for your banner ads, but there are few place that I think would do well. Placing your ads in the centre of the page and those that are above the fold do better than those below. Anywhere at the top of the web page can work best. But that in general above the fold and to the left seem to be the hotter areas. Anywhere below the fold, I wouldn’t recommend, is less desirable because the page will load your banner ad costing you an impression, but it may never be seen.

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Leather Duffel Bag for Mother’s Day

Determining the type of lifestyle that your Mother has will give you a better idea of what style of leather duffel bag would best suit as a gift. Giving a beautiful but functional present will show Mom that you have really thought about her and care. There are many styles as well as sizes that fit any fashion as well as budget.

A leather gym bag is really a very functional bag. These bags have large top opening main compartments capable of holding sports equipment, such as a basketball, a soccer ball, or tennis balls as well as the necessary shoes, workout clothes, and towel. A deep or mesh exterior pocket is great for holding water bottles or sports drinks. With other pockets designed to hold cell phones, keys, membership cards, and toiletries. With a leather gym bag, any Mother will start her exercise routine with confidence.

A larger duffel bag for the traveling Mother should be within the airlines carry-on regulation size of 22 inches by 14 inches by 9 inches. This will allow her to have plenty of room for a couple changes of clothes and other items for a few days of business meetings. This carry-on duffel bag will also save time by allowing her to skip the check-in line and the baggage carousel. With the added security of not worrying about a lost bag at her destination. A classically designed bag will give the business Mom a sophisticated style.

Leather backpacks are great for the Mom on the go. Stylish and classy it can replace the diaper bag or purse. Most offer plenty of room with multiple zippered compartments and exterior pockets for easy access to frequently grabbed items. They can also feature comfortably padded should straps which allow a hands-free advantage. The biggest plus of all, for mothers everywhere, is that a leather backpack is easy to clean.

Business Mom would appreciate a leather laptop bag for organization and a modern look. This type of bag offers wide multiple pockets for laptop, files, and writing pads. Additional smaller pockets offer room for phone, passport, or other office supplies. Some bags also offer a shoulder strap for convenience as well as a cosmopolitan style.

A leather bag that offers functionality and easy care, as well as style would be a great choice for any type of Mother. Mother’s day is to show Mom that you care and by giving her a useful and luxurious leather bag, it will!

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Soccer Training in the Heat – 5 Tips to Prevent Dehydration, Heat Exhaustion and Heat Stroke

In a hot climate, regardless if you are in this environment all year round or if it is hot in your spring and summer, you still must be able to train at a the highest intensity possible. It is for that reason you need to be aware of your soccer player's physical health.

The most important thing is to keep your players hydrated on a consistent basis. First let us take a look at the symptoms of heat exhaustion and heat stroke.

Heat exhaustion is the early stage of heat illness and is the most common form you see with soccer training. This occurs after long periods of training in a hot environment.
Heat exhaustion is an early indication that the body's temperature regulating system is becoming overwhelmed. If not addressed immediately it may lead to heat stroke and death.

Soccer players lose fluid through sweating which decrease blood volume. Blood flows to the skin away from the vital organs like the heart, lungs and kidneys.

Signs and Symptoms of Heat Exhaustion
Normal or below body temperature
Cool moist pale skin
Headache
Nausea
Dizziness
Weakness
Exhaustion

Heat stroke is the least common and most severe heat related illness. This occurs if you ignore the signs of heat exhaustion. Heat stroke develops when the body's cooling mechanism cannot function due to lack of treatment. Sweating stops and the body cannot cool itself and body temperature rises at a quick rate. Unfortunately if there is no treatment vital organs like the heart, kidney and brain begin to fail. If there is no medical treatment death is imminent!

Signs and Symptoms of Heat Stroke
High body temperature
Red hot dry skin
Progressive loss of consciousness
Rapid, weak pulse,
Rapid, shallow breathing

Here are five things you can do to prevent heat illnesses.

1) Find an area with shade either under tress or a tent. Just getting a player out of the direct heat can help them lower their body temperature.
2) Take a water break every fifteen to twenty minute from soccer training
3) Encourage pre-hydration. Make sure your players have plenty of fluid before soccer training.
4) Immediately after training make sure your soccer players have at least 250ml to 500ml of fluid. At this sports drink is good to have for electrolyte balance.
5) Players should avoid eating anything heavy before they train. The less the stomach contains the less stress on the body during training.

Keep this in mind with younger players. They do not have fully developed sweat glands. Youth Soccer players, until they reach puberty, cool down through urination. Many coaches and parents are unaware of this so keep this mind If you are working with younger soccer players.

Finally, training soccer players until exhaustion in the heat will lead to preventable injuries. Sometimes less is better than more.

Enjoy your training in the heat.

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T20 World Cup Cricket

What will the status of the winners be when they emerge victorious from the tournament this month? It might sound an odd question, but think about how absurd it would be in any other sport. Imagine that six months after the FIFA World Cup, another tournament, also called the World Cup, was played with pretty much the same teams fielding pretty much the same players in a pretty similar tournament format with pretty similar viewing figures (both at the grounds and on the telly), but with 45-minute matches rather than the full 90.

I'm not questioning the existence of T20, because I love cricket, and I understand that this ultra-intense, short format of the game means people can watch a whole game in an evening after work; it gives the game more appealing, more coverage, more peak-time advertising opportunity and hence, more money. It's also a great spectacle.

I just think its going to be weird when there are two world champions of cricket.

Test cricket is, of course, an identical different kettle of fish; tactics and gameplay are wholly different from the one day game. The length of time encounters take, and the massive likelihood of draws, means that a ranking system is the only way to produce a 'world number one team', whereas 50 overs-a-side lends itself to definite results in the finite time of a tournament. 20-20 is very much like 50-50 in its style and ethos: score as many runs as you can as quickly as you can; restrict as many runs as stingily as you can. It, too, can be played in a tournament, which is why we have this second 'World Cup'.

The winners will, therefore, claim to be world champions of cricket, and the best in the shortened version of the game. But the Australia team that lifted the World Cup in the West Indies a few months ago already claim that title. And 'Twenty20 world champions' does not really mean anything, at least yet: so few T20s are played internationally (England has played the most in history with a grand total of 6) India has played just 2) that no-one will really care. Also, the games are so short that a second-rate international team could conceivably lift the trophy. The flaws in a Zimbabwe side could possibly be papered over for three hours at a time that would have unduly caused a collapse over a whole day or more. What if a 'minnow' wins the whole thing? They are played so infinitely by the test-playing nations that the 'world champion' label will be redundant until they play the tournament again.

One solution would be to have an annual or biennial T20 tournament, outside of which international T20 is not played. Then it would be clear that T20, while popular and important, is not of the same caliber and class as the official cricket world cup, in the same way that the Six Nations is keenly contested every year, but with the winning side not making any pretensions to overall global superiority. Maybe the difficulties will disappear as T20 establishes its niche. But the simplest solution this time round, to avoid any argument or confusion, would be if Australia won the discussed thing. Doubtless they will oblige.

Canon Inc

Canon Inc is a Japanese founded company that operates worldwide in specialising the manufacture of imaging products such as Digital Cameras, Photocopiers and Computer Printers. Canon was originally founded under the name Precision Optical Instruments Laboratory in 1937 Tokyo Japan by four optical technology pioneers known as Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda. The name Canon conversely dates further back than the company formation date. In 1934 Canon was a prototype for a 35 millimeter camera, Japan’s first, with a focal plane shutter. In Japanese it was known as «Kwanon». Canon now has headquarter functions as wide as America, Europe (split between London and the Netherlands), Africa, the Middle East, Japan, Central Asia and Australia.

Today, Canon manufactures for the business and for the consumer with products such as printers, scanners, binoculars, digital cameras, film cameras, SLR cameras and lenses. Less famous products attributable to the Canon brand include medical equipment, optical equipment, broadcast lenses and x ray devices.

Canon Inc is a pioneer in laser printing technology and solutions. Canon were the principle makers of industry accepted laser print units. The engine from the Canon LBP-CX model was adopted by models created by Apple and HP to good effect. Later Canon engines such as LBP-SX, LBP-LX, LBP-EX, LBP-PX were also used more widely than by Canon inc themselves.

Canon as a company is respected as being at the forefront of business environmental activities. ‘Clean Air Cool Planet’ conducted a survey of companies based no their effects on climate change and listed Canon at the top of that list. Canon is proud of it’s Corporate Socail Responsibility policy that emphasise their being a part of the bigger issue on green policies. Canon also prioritise ethics, attitudes, humanitarian aid and disaster relief, education, science and social welfare.

Canon Inc is widely recognised due to their extensive sponsorship activities, particularly in Europe.In the mid 1980’s Canon was the sponsor of the English Football League and has since been a sponsor or European wide competitions such as the Champions League and the UEFA cup. The Organisation was consistently a contributory sponsor the World Cup at tournaments between 1978 and 1998. Spanning not just Europe but worldwide, Canon are a sponsor of Formula One car racing until 2012 having previously been involved with the Brawn Racing team in 2009 and F1 Williams. Outside of Sport Canon sponsors Fashion weeks and Paris, London and Milan with regularity.

The position of Canon Inc in the market place is as a reliable supplier of up to date technology in the world of printing and optical software. It has considerable market share of the consumer market for home printers and digital cameras as well as the the medium to large office for industry size printers and photocopiers. The global marketing of Canon coupled with their reputation for being «green» in an ever demanding environmentally friendly world means they are likely to maintain a position at the forefront of the market for mnay years to come.

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What Is League of Legends?

League of Legends is a popular multiplayer online battle arena (MOBA) game that has recently exploded into the online gaming scene. The game is published by Riot Games and was first released in 2009 for Mac and PC, the Mac client was later closed down.

The game offers the standard 5v5 game mode available in other MOBA games which pits two teams against each other on a map (called Summoner's Rift) with the main goal being to destroy the enemies base (Nexus).

League of Legends added a 3v3 option to the MOBA genre and introduced the Dominion gameplay mode. In Dominion players are required to capture and hold five objective points to reduce the enemies Nexus health. This game mode is aimed at creating a faster paced gameplay mode.

Influence Points

Influence Points are the main currency in League of Legends which are given to players for playing games. The amount earned varies based on several factors including the game result, summoner level and the number of bots in the game.

Influence Points (also known as IP) are used to purchase in-game items such as champions and runes.

Riot Points

Riot Points are the other currency available and are available via PayPal, credit / debit card or prepaid Riot Point Game Cards.

Riot Points can unlock run pages, champions and various boosts (experience and influence points). However, Riot Points can not be spent on runes. Riot Points can be earned for free through various activities (such as referring friends to League of Legends).

Runes

Runes add a level of customization to League of Legends. Players can increase a variety of stats such as health, damage, mana regeneration, movement speed and many other stats. This allows players to play the same champion but play them in a different way based on rune and mastery choices.

Champions

Players can choose from over 92 playable champions (and this number continues to grow every week).

Champions must be unlocked with Riot Points or Influence Points before they can be played. However, there are a number of free champions available to play each week to give summoners the option to trial champions before purchasing them. There are many champion types available including assassins, bruisers, supports, casters, junglers and tanks.

Ranked Matches

These games are just like standard games except that players are given a ranking based on the result of the game, this is known as the ELO ranking system which is also used in chess. This system has created what is known as 'ELO Hell', a place in the ELO system that is filled with poor players and intentional grievers, this section in the ELO system is hard to escape due to the team nature of the MOBA genre.

Conclusions

The game systems behind League of Legends are the reason for its success among the MOBA game genre. The game continues to take the genre by storm with its 5 million dollar prize pool for the 2012 game circuit. Check out their official website for full details: League of Legends Official Site .

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Top 5 Reasons Why You Should Definitely Not Learn German!

1) The Germans don’t want to talk German to you anyways – the majority

Ask any American, Aussie or Kiwi who has lived in Germany: As soon as the Germans hear that you are a native English speaker, they will be so keen on practicing their English that you will barely have a chance to have any conversation in German. Even if you approach them in German – they will reply in English.

2) The Germans that will talk German to you – a dangerous minority

There is a small minority of Germans that will talk German to you. However, once you find one of those German exhibits, it is very likely that they will not rest until you have perfected every tiny detail and obscurity of German grammar, sentence structure. They will probably also push you to be at least fluent in 10 of Germany’s regional dialects. So think twice about disclosing your interest in learning German to those folks.

3) The Pope & the Champions League

The pope is no longer a native German speaker (if I understand the news right it should be someone from South America right now) so there is not need to learn German in order to talk to the Pope. On the other hand, judging from the current Champions League, I would presume that a German soccer player should be the next world-soccer player of the year. However, I feel it might be Bastian Schweinsteiger who is from upper Bavaria, and thus, will not be able to communicate with you in a proper standard German way.

4) The ultimate German dialect: Kölsch

You will not learn what really matters in a class. My own research indicates that a vast majority of Germans and German residents agree that the regional dialect of the great City of Cologne (City: «Köln»; dialect: «Kölsch»; regional beer: «Kölsch») is the most desirable and fun of way of talking German. However, you cannot learn Kölsch from a book, but you will have to actually come down hang out with the local crowd.

5) German is too difficult anyways

The last and obvious point is: German is just too difficult to learn. If you disagree, please let me know and will post my next blog entry in proper «Amtsdeutsch» and have you guys translate it.

I am not sure if I might have missed some points. Please feel free to let me know and maybe we can continue the list.

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