Sportswear: How It Has Changed Over the Years

Gone are the days when sportswear was primarily associated with convenience. Today, our sporting heroes are as glamorous as our screen idols- and that’s true in a case of both on and off-field/court endeavors. Needless to say, much of the glamour that we associate our athletes with has a lot to do with the clothes that they wear on the field or on the court. Sportswear, through the years, has undergone several changes. Regardless of whether it is cricket, tennis, soccer, rugby or any outdoor sports- jerseys have changed a lot over the years. Both technological advancement (as far as manufacturing these jerseys is concerned) and fashion have actually gone on to play a role in heralding this change. Find out more.

What you need to know about the modern jerseys: Find out how they have changed

Comfort, needless to say, is at the heart of jersey manufacturing today. Thanks to the progress of modern technology, today you have these sweat-absorbent jerseys that are worn on warm and humid days. These jerseys are particularly used in high voltage sports such as cricket and soccer so that for players beating the sticky summers is a breeze while they’re playing.

What more? They offer you heightened mobility on field as well.

Today, a lot of thought goes into determining the color of the jerseys as well. When you’re a part of high voltage sporting activity like soccer, rugby or cricket, the team management will definitely want you to sport very bold and bright colors on field. The bold jersey is just a manifestation of your team’s aggression. It’s like a psychological weapon against your opponents. Not every team in every sport may try out this particular psychological hack but you may come across several coaches who continue to fall back on bold (but fashionable) jerseys to shore up mind games of teams.

Women sportswear demands special mention as far as fashion is concerned. Today, they are not only comfortable but funky, cute and trendy as well.

Finding the right manufacturer and supplier

Please ensure that you are looking for credentialed sportswear manufacturers in your town. Don’t end up settling for the services of manufacturers and suppliers that have not really been able to garner positive reviews in the market for the quality of products offered by them. There definitely are certain factors that help you be sure about the credentials of a company. You can start off by reading the reviews of the manufacturers and suppliers. What are their clients saying? Are they satisfied with the quality of products made available by these manufacturers? Are they looking forward to collaborating with these brands for their needs further in the future? Or, are they completely annoyed with the products delivered by these suppliers? Have they cared to clarify the reasons behind their feelings for these brands?

Do seek personal recommendations as well. Ask your peers if they can recommend a brand or not. Zeroing in on a brand has to do a lot with these considerations.

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Soccer Coaching – Soccer Tactics Lessons From the World Cup

Below are 8 lessons about soccer tactics and strategy that I learned from the 2010 World Cup:

1. Soccer Formations and Tactics Make a Difference. If you listened to the commentators, they made some excellent points about this. Argentina, for example, played a 4-1-2-1-2 formation which left them defensively strong in the center (between the 2 goals) but vulnerable to attacks down the sideline. (They also had the problem of their Midfielders not going back to help defend). Spain was criticized for continuing to attack down the center when it wasn’t working. The commentators felt they should have attacked down the sidelines and then crossed the ball in to the Center. Germany played a 4-2-3-1 which gave them more width.

2. Adaptability is Critical to Soccer Coaching Success. If you want to beat tough teams, you must be willing to adapt your formation and Style of Play and put players in positions where they can be effective against your competition. An example: The England coach played Defoe instead of Heskey in the critical match against Slovenia and Defoe scored the goal that won the game.

3. Never Give Up. The U.S. had 2 goals disallowed that should have counted — one vs. Slovenia and one vs. Algeria — yet they persevered.

4. «Boom Ball» Can Even Work in the Soccer World Cup. Some people mistake every long ball for a «Boom Ball». That isn’t true, but I will go with that term here for fun. If you have an attacker pushed up and send the ball long and your attacker can win the ball, it is a «tactic» that can result in a scoring opportunity. In England vs. Germany, there were hundreds of short passes, but the first goal scored (in the 19th minute) was on a very long goal kick that Klose ran on to and one-touched for a goal. The fourth goal in that game was also a «Boom Ball» when on a counterattack Germany sent a long ball to a breaking attacker. The Netherlands first goal vs. Slovakia was also a breakaway on a long ball. And in the final, late in the match Spain even started booming the ball to get it away from their goal.

5. Short Corner Kicks («Short Corners») are Better for Youth Soccer Teams. I loved the way Spain mixed up short and long corner kicks. Even the Dutch tried one and had a good chance with it. I recommend Short Corners for youth teams because they teach possession and control.

6. Great Soccer Goalkeeping Makes a Difference. In this World Cup we could see what a difference great goalkeeping makes.

7. Don’t Disrespect Your Opponent, You Might Motivate Them. Maradona disrespected Germany and they crushed Argentina 4-0.

8. Organization and Discipline Usually Beats Lack of Organization and Lack of Discipline. Germany, Spain, Netherlands and Uruguay are all well organized and disciplined.

Going International? Learn the Language Or Bite the Wax Tadpole

With the reach that the Internet can give your business into foreign markets, there is great opportunity to grow and prosper. There is also a real chance that your business efforts overseas could run into some real snags, especially when it comes to your overseas marketing efforts.

Bad Translations at Work

We have all heard the apocryphal-and completely debunked-tale of the disastrous Central and South American introduction of the Chevy Nova (no va, in Spanish, means «won’t go»). If that one, however, is untrue, there are others that have actually taken place. Some of these include:

Coca-Cola: Bite the Wax Tadpole

Back in 1928, when Coke first entered the Chinese market, they had to choose 4 Chinese characters to represent the sounds Ko Ka Ko La. The problem was that they pursued this phonetic needle in the haystack of Chinese characters with no regard to what the characters they finally chose would mean. Depending on the dialect, the characters they finally chose could mean:

  • Bite the wax tadpole (My personal favorite)
  • Wax-flattened mare
  • Female horse fastened with wax

Happily, once they realized the mistake, they rectified it, changing the characters so that the meaning came out as «Something palatable from which one receives pleasure.» A vast improvement over a waxy tadpole!

Pepsi Cola: Raise the Dead

There was no question about the translation of Pepsi’s slogan, «Come alive with the Pepsi Generation.» The Chinese translation for this came out as, «Pepsi brings your ancestors back from the grave.» That might explain those poor sales figures.

The American Dairy Association: A Question for New Mothers Everywhere

You shouldn’t think that this only happens in China. Remember the highly successful «Got Milk?» campaign? Well, they decided to translate it into Spanish. «Got Milk?» was promptly rendered into that language and slapped on billboards all over the place. Unfortunately, it was translated as, «Are you lactating?» Where is the La Leche League when you need them?

Coors: Beer and Pepto-Bismal, The Breakfast of Champions

More slogan issues, this time with Coors Beer. When Coors decided to go after the Central and South American market, they had a slogan that said, «Turn It Loose.» It worked in the US, so why wouldn’t it work somewhere else, right? Perhaps it would have, except they translated their slogan to mean, «Suffer From Diarrhea.» Could it be the water?

Electrolux. A Strong Word of Caution from the Manufacturer

Another slogan, and this time it’s a foreign company trying to market something here in the United States. See, it happens here, too. Some time ago, the Scandinavian vacuum manufacturer Electrolux came up with a slogan for their American advertising campaign. Here is what they came up with: «Nothing sucks like an Electrolux.» Consider yourself warned.

Literal vs. Literary

All fun aside, the common factor here is that these companies went ahead with translations that were totally unsuited for the markets they wished to penetrate and a major reason for that was the literal nature of their translations. Language is more than just a system of sounds and symbols that have some meaning attached to them, things that you can plug in and replace at whim. Meanings change over time (Do you remember when «gay» meant «happy?») and there are usually many ways to say the same thing, some of which are more appropriate than others, and many terms have double meanings. Sure, an Electrolux machine sucks, so do Kirbys and Hoovers, but it is still a good vacuum cleaner.

What you need to do is concentrate on a literary translation of what you want to say. By that I mean you need to concentrate on the concept you are trying to get across rather than the exact wording. If Electrolux had done that, then they would have said something like «Nothing picks up like an Electrolux;» or Pepsi could have discussed how bona fide living people could feel better and have more energy rather than the necromantic possibilities of their cola.

The Bottom Line

The fact is that the Internet has made international business a possibility for companies of all sizes and if you decide to go down that road, remember that the language you use when trying to do business overseas is of extraordinary importance. How you translate English into other tongues, or translate those languages into English, will have a profound effect on your marketing efforts. Forget translating your brand name, leave that as is; but as for your slogans, make sure that it is the idea that is translated, not necessarily the words. Do that and you could avoid joining the winners sited above on this or some other linguistic Wall of Shame.

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