Best Banner Advertising Tips

Online banners,they’re the billboards of the Internet – a platform for you to market your products and services to the internet world. You see them everwhere.

When you are deciding how to spend your online advertising budget, one of the most important questions you need to consider is what type of online advertising you want to buy. Banner advertising is one of the oldest method of advertising however, out of the numerous methods used for internet based marketing, banner advertising is a leading one with PPC.. Why? Well simple its because of the changes in the Google Algorithm.

The size and placement of banner ads varies according to the website on which it is advertising.

Iam going to share with you tips and strategies that must be kept in mind while working on online banner advertisements, so that maximum benefit can obtained through them.

Find a way to keep your business open 24 hours a day so you can be generating sales and leads into your business even while you are sleeping. By placing ads in the right places your business will be running on autopilot 7 days a week 24 hours a day.

Here are some great tips for choosing the best size, placement, and more for your banner ads.

1. Target Market

To start out banner advertising, the first thing you must do is choose your target audience, the people you want to market to. When you are developing your marketing campaign, it is necessary to take into consideration who will be viewing your banner advertisement. If you are selling Womans Clothes, then you surely will not want your banner advertisement to be viewed on the websites promoting various vehicle parts.

2. Designs

An effective Banner design always gets more clicks. The effectiveness of your banner is based on its layout, colors and animation. Before selecting your banner size, find out what size is acceptable on the site where you want to display your Web Banner Ad.

You can either design your own Banner or outsource it. Start making those adorable little animated gif files. Find your image, size it, and go at it, it’s that simple and if you mess up, it’s easy to go back and correct, nothing is saved until you want to. You can find design service from as low as $20, depending on the size of the banners that is…

3.Size Matters:

From my experience a wider sized banner ad is often most effective. The recommended Banner that I would use is 480×60. There’s a reason that this has remained the most widely used banner ad size. But you will find that the standard 336×280 works very well on most sites, but it may not fit the layout of the site you choose. Other wide sizes like 300×250 or 160×600 (wide skyscraper) work very well in some layouts.

4. Purchase System

So You know have your banner ready for advertising..but there just so many placement & position options..which one is the best one, and the best price?

Banner advertising is usually sold on CPM basis or CPA. CPM is COST PER impression, that means every time your banner ad appears within the page you pay per impression, I wouldn’t recommend this one, because this can be really expensive. CPA is Cost per acquisition, this is not much available now days, but it is the preferred choice of advertisers because the publisher only gets paid when a lead or sale is produced from a click-through.

Finally there is also a Monthly Rate. Which I highly recommend, that in the beginning you stick with CPA or Montly Rate. Why? Well this will help you to do some testing, and you get to control it whereas with CPM you literally will be buying however many impressions the ad can be delivered to that website and as I said, this can get really be very expensive. But If you want results to drive traffic for your website, opt for CPC or a CPA system.

5. Best Position and Placement

The placement of your banner ads on a website is a very crucial factor to engagement and click-throughs. So..Where is the best placement for a banner ad on a web page? While you might have to test out a few best spots for your banner ads, but there are few place that I think would do well. Placing your ads in the centre of the page and those that are above the fold do better than those below. Anywhere at the top of the web page can work best. But that in general above the fold and to the left seem to be the hotter areas. Anywhere below the fold, I wouldn’t recommend, is less desirable because the page will load your banner ad costing you an impression, but it may never be seen.

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Tips To Clean Your Soccer Cleats

Soccer cleats get covered in mud, grass and dirt with regular use. And cleaning them takes a good deal of time. However, with the right cleaning solution, you can clean your shoes and they will look brand new once again. Here are some tips to clean your soccer cleats.

Cleaning The Soles

Remove the excess dirt first. Each time you take your shoes off, you should hit them with each other to shed the dirt, mud and grass.

Dry clean The Dirt

You can use a special shoe-cleaning tool or a brush to clean the bottom of your cleats. Dry cleaning will loosen the grass, mud or other stuff from the spikes of the shoes.

Aside from this, you should use a toothbrush to clean the sides of your shoes soles. Actually, the abrasive bristles of a booth brush will loosen the dirt and will make it easier for you to focus on a certain area.

Prepare a cleaning solution

You can make your own cleaning solution. It should be a combination of the cleaning solution and warm water. As a matter of fact, hand soap or dish soap will make a nice solution. All you need to do is fill a container with two cups of lukewarm water. Now, you should put a tablespoon of regular soap into the solution. Shake the container until the mixture becomes sudsy.

Use The soapy solution

Now, you should dip the brush in the solution and then clean the bottom of the cleats. The brush will get covered in grass and dirt, and you should put it under a running tap. Once the brush is clean once again, you should soak it in the soap mixture and then scrub your shoes once again.

Wipe the shoe soles

Now, get a paper towel and dip it into the same soapy solution. With this paper towel, you should wipe the shoes for removing any residue of grass or dirt. You can wrap the paper towel around your fingers to reach the difficult-to-reach areas on your shoes.

Cleaning The Upper Portion of The Cleats

Clean the laces

Remove the laces from your shoes and then dip them in the solution. After 10 minutes, you can use a toothbrush and your fingers to scrub the laces to clean the accumulated dirt. Now, put the laces in the sun to dry them out.

Clean the tops

To clean the tops, you can dip the toothbrush or scrub in the soapy solution and then use the scrub for scrubbing the tops. You can put one of your hands into the shoes and use the other to rub the shoes with the toothbrush.

Dry Your cleats

You can use a clean paper towel or a dry rag for drying the cleats and collecting any soapy water left on the shoes. Make sure you dry the sides, tongue and the soles of the cleats.

Once your cleats are dry, you should put the laces back on the cleats and then put on the shoes. Hopefully, now, you can clean your cleats yourself to make them last longer.

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Highs and Lows of Cricket and a Commercial Break

After some terrific cricket and some horrific related incidents during the first three months of 2018 it’s time now for a commercial break. Well, not exactly though for millions of avid fans! They have been patiently waiting for this most commercially viable form of cricket since the last season. Come April-May for over a decade now, and nobody can stop these fans for going gaga over this movie-styled entertainers of the sport.

Right, we are talking about the 11th Season of the Indian Premiere League-2018 T20 Cricket tournament starting from 7th April till the end of next month. Many fans would be excited this time for the return of Chennai Super Kings (CSK) and Rajasthan Royals (RR) with the former Indian skipper Mahendra Singh Dhoni back as captain of CSK and Ajinkya Rahane replacing the tainted Steve Smith as captain of RR while New Zealand captain Kane Williamson replaced the tainted David Warner as captain of Sunrisers Hyderabad (SRH), earlier Shikhar Dhawan was tipped for the post. Pune Rising Supergiants and Gujarat Lions that played for last two years after the two-year suspension of CSK and RR over a cricketing scandal could not qualify this time.

The buying of selling of internationally famed cricketers, euphemistically called auction, saw most of the regular players retained adding some exciting new ones. England cricketer Ben Stokes became the costliest overseas player while Indian pacer Jaydev Unadkat the costliest domestic one-both these players are bought by RR. Some known faces remained unsold including Lasith Malinga, Martin Guptil, Hashim Amla, Ishant Sharma and many others. Destroyer Chris Gayle somehow found a place in Kings XI Punjab in the third and last round of auction. Old warhorse Yuvraj Singh also found a place in this team which is being led this time by a new captain Ravichandran Ashwin. Kolkata Knight Riders (KKR) discarded Gautam Gambhir who is being lapped up by Delhi Daredevils (DD) as captain. The sensation of the T20 Tri-Series Final against Bangladesh in Colombo on 18th March, 2018, Dinesh Karthik whose 8-ball 29 won India the Nidahas Trophy, becomes the captain of KKR which would definitely cheer a lot of Kolkata fans. India captain Virat Kohli continues to lead Royal Challengers Bangalore (RCB) while Rohit Sharma is also retained as captain of Mumbai Indians (MI). The inaugural match between MI and CSK will be played in Mumbai on 7th April and Kolkata will see its first match on 8th April between KKR and RCB. The other venues will be Delhi, Chennai, Bangalore, Hyderabad, Jaipur, Mohali assigned as hometowns to the different teams.

This commercial break in terms of the IPL-2018 can be viewed as a much-needed relief after the scandalous developments in international cricket recently. While the India Vs South Africa cricket series in South Africa was a high point in competitive spirited cricket the Test duel between the hosts and Australia cricket reached the lowest.

Although India under Virat Kohli lost the 3-Test series against South Africa 2-1 during January, 2018 the cricket was highly competitive with constant ups and downs. India nearly won the series with some superlative bowling performances, and many Indian fans believed that with some more batting application India would have seen the final result in its favour. South Africa won the closely fought first and second Tests while India won the final Test convincingly. And then, the Indians were unstoppable annihilating South Africa both in the one-day and the T20 series. Australia played the Test Series against South Africa during March, 2018 winning the first one and losing the second one. The series was looking up at that point of time despite the ugly off-field confrontation of David Warner with South African keeper Quinton de Kock during the first Test in Durban.

The ball-tampering incident happened on March 24, 2018 on the third day of the third Test being played in Cape Town involving Cameron Bancroft, and then skipper Steve Smith and his deputy David Warner-both being in the know as well as in the leadership. The deliberate and cold-blooded tactic shocked the whole world, both cricketing and non-cricketing, with absolute words of condemnation coming from one and all irrespective of the highest or the lowest positions of authority. Cricket Australia was swift in its action, and the implicated players accepted the punishment with lots of public tears, but with no appealing intentions. As per the latest information Cricket Australia wants to put all the lids on this most scandalous happening which is possible because as mentioned the players are not going to appeal against the punishment handed out. Of course, a lot of questions involving this shameful episode would remain unanswered forever.

Meanwhile Afghanistan cricket team qualified for the ICC World Cup-2019 against all odds and beating Ireland in its final outing. The other qualifier is the West Indies, surprisingly.

Football Betting – End-of-Season Games

Everyone loves a trier, especially when it comes to putting down your readies. There’s nothing more galling for punters than to realise that your selection was ‘not off’ and that you’ve not even had a fair run for your money.

Blanket television coverage and the greater transparency of the betting exchanges have raised awareness of the ‘non-trier’ issue in horse racing, but football punters need to be on their guard too. It’s clear that all is not well in the world of football, judging by the recent match-fixing scandal in Germany involving referee Robert Hoyzer, ongoing investigations into some Italian results and irregular betting patterns on obscure European and international matches.

Thankfully, the consistency of results in the bigger leagues (and especially in England) indicates that there is no reason for lack of punter confidence. The main problem – as in horse racing – lies around the margins, in those matches (or races) not subject to the full glare of the media spotlight and where skulduggery is less likely to arouse suspicion.

All very trying

However, my research suggests the ‘non-trier’ issue does rear its ugly head towards the end of the season, even in the major leagues. Most leagues are competitive enough to ensure they go right to the wire in the battles for championships, places in Europe and safety from relegation.

But, inevitably, some teams have nothing left to play for in the final weeks of the season, which is where problems can arise.

The last few weekends of a league season feature three types of match:

1. Matches between two teams with nothing to play for.

2. Matches between two teams with something to play for.

3. Matches between one team with something to play for and one team with nothing to play for.

Out of focus

The commitment of either team cannot be taken for granted in the first category, so the most sensible betting strategy towards the end of the season is to focus on categories two and three.

Matches in the second category should be assessed using your usual techniques. (Anybody who doesn’t know needs to read our football betting articles on inside-edge-mag.co.uk – Ed), but the best betting opportunities often lie in category three, where there’s always the potential for a ‘non-trier’.

This isn’t to suggest that anything underhand takes place in these games, merely that a slight drop in focus by one team can make all the difference in a competitive league such as the English Premiership.

There may be many reasons for this drop in focus – including the widely held view that some players are ‘on their holidays’ before the end of the season. It’s equally likely that, given the demands of modern football, a player who has been carrying an injury will be rested once his team has nothing left to play for, or that there may be some easing off in training sessions. Whatever the reasons, our results at the bottom of this article show a team with something to play for is more likely to win a match against a team with nothing to play for.

Across the top three English divisions and the major European leagues that we analysed (Spanish Liga, German Bundesliga and French Ligue 1), these matches usually produce a win rate of 50-60% for the team with something to play for, and a win rate of 20-30% for the team with nothing to play for. The stats vary a bit from year to year and league to league, but overall are pretty consistent.

It’s a bone of some contention that such figures offer conclusive proof of the non-trier effect, but there’s one crucial piece of supporting evidence that swings the issue for me. If there was no link between the results and one team’s urgent need for points in such matches, we’d expect a higher win rate among higher-placed teams than those struggling near the bottom, since that’s what has been happening during the rest of the season. In fact, the win rate of teams battling to avoid relegation is abnormally high in such matches at the end of the season – virtually on a par with the win rate achieved by teams at the top of the table who are chasing titles, places in Europe or play-off slots.

Fight for survival

For example, the last five seasons of the English Premiership have produced a win rate of 55% for teams with something to play for. That figure does not vary, no matter whether the team is in the top six or the bottom six.

It’s a similar story in other leagues, though the win rate of relegation-threatened teams in such matches does tend to be slightly lower overall than that achieved by teams near the top of the table.

So, do these stats alone offer a good betting opportunity? The simple answer is no, but there are some refining touches that can put these figures to good advantage.

Let’s look at the overall picture first. A 55% win rate would give a tidy profit margin if the average odds available were evens, but that’s unlikely to be the case in matches where one team has something to play for and the other team doesn’t.

Taking the games that fell into this category last season in our featured leagues, a level-stakes bet on all the teams with something to play for would have brought a small loss. This was due, in part, to last season’s lower-than-average win rate by these teams, but a more significant factor is the reduced odds that punters are asked to accept on such teams.

How to beat the odds

The bookmakers generally factor in the ‘nothing to play for’ syndrome when pricing up end-of-season matches, though a few do slip through the net. If you’re good at making your own book on matches, you can spot these matches – otherwise, you will find it difficult to make a profit backing blind on the teams with something to play for.

The counter argument, of course, is that the value lies in backing against these sides, given that teams with nothing to play for will be available at artificially inflated odds in such matches. This doesn’t hold water, though, due to the lower win rate of these teams. The problem for punters, as outlined earlier, is to know whether these teams will be trying hard enough – the evidence suggests that, on the whole, they won’t be.

How, then, can we beat the odds? Well, a little more delving into the statistics puts more flesh on the general assumptions often made about end-of-season matches.

Starting at the top, the late-season records of league champions are very revealing. There’s clear evidence that, once a title has been secured arithmetically, there’s a widespread tendency for champions to take their foot off the gas. Last season, for instance, the Spanish and German champions were confirmed with two games to play – Valencia and Werder Bremen, the respective winners, then promptly lost their last two games.

This is far from an isolated example. In 2001, Manchester United lost their last three games, having run away with the title, though it has to be said that they had finished with four straight wins when in the same position the previous season.

Overall, however, the record of already-crowned champions suggests they’re prone to easing up once the race is won. In the leagues analysed here, the win rate of champions over the course of the season usually exceeds 60%.

Once the title has been secured, however, this dropped to an average of 57% over the past five seasons. And the fall is even more dramatic in games where they face a team with something to play for – their win rate then averages just 45%.

A ton of profit

In general, then, it’s worth opposing already-crowned champions. Last season, in the leagues featured here, this approach would have yielded a 24% profit to level stakes. If you had concentrated only on games where the opposing team still had something to play for, the strike rate in opposing the champions would have been 100% and the profit a whopping 125% to level stakes.

The only caveat is to be wary of any factor that may cause the champions to keep the pressure on – one example is Arsenal last season, when they were Premiership champions with four games to go but were keen to maintain their unbeaten record. They did so, but with only a 50% win rate in their last four games (two wins, two draws).

Another factor might be when a lower-division side is chasing a landmark such as 100 points – that was the case with Wigan Athletic in the old Division Two in 2003, when they reached three figures with two wins and a draw, even though they were already champions.

Knowing that champions ease off once they’ve nothing to play for, it’s easy to assume already-relegated sides must be even more prone to this. Again, the reality is more complicated.

Bottoming out

Overall, in the leagues analysed here, relegated teams have a 23% win rate once they’re mathematically doomed – pretty close to the average expected from relegation-zone teams over the course of the season. In other words, they don’t fall apart once all hope is gone.

In fact, relegated teams actually have a surprisingly good home record in the final weeks of the season. On average, they manage a fairly even split of wins, draws and losses at home and in none of the leagues does their number of home defeats outweigh the combined number of wins and draws – making relegated teams always worth a look on the Asian handicap at home, as they’ll rarely, if ever, be giving up a start to their opponents.

Where they perform very badly is away from home. Even more markedly, they’re usually lambs to the slaughter (home or away) versus teams still with something to play for. Their loss rate in such matches is 70% and, in the past five seasons, no relegated team recorded a single win in this type of fixture in the top leagues in France, England and Germany.

That 70% loss rate is equivalent to the odds on their opponents being around the 2/5 or 4/9 mark. The bookies are stingy about such teams, though you could still have made a profit last season backing against the relegated teams in such matches. With extra selectivity about the odds you’re prepared to take (no less than 1/2, say), the potential exists to make money on these games.

Middle-of-the-table teams is an area to tread warily. While the stats show punters generally can rely on sides scrapping for top places or battling against relegation, this isn’t the case with teams marooned in mid-table for the last few games of the season, with no incentive to move up and no fear of dropping down a few places.

The final word

In the leagues analysed here, the win rate of mid-table teams in their final games doesn’t appear too bad, averaging 33%, which is broadly in line with their overall seasonal record.

The picture isn’t so rosy, however, when the figures are narrowed down to games against teams with something still to play for. The win rate of safe mid-table teams dips to 26% and their loss rate goes up to 49% (from 41% overall).

In the end, end-of-season betting all comes down to the odds available. Pricing up these games is a difficult process, and it’s impossible to come up with hard-and-fast rules about when to bet or what odds to accept. An appreciation of the underlying stats is important, however, because end-of-season games aren’t governed by the normal rules of form and are a law unto themselves in many instances. The one golden rule is: be sure you know your selection will be trying.

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